Yelp has long been accused of acting like the Tony Soprano of online reviews. Companies claim that Yelp favors advertisers by emphasizing their search results and reviews. Some businesses say Yelp has tried to persuade them to buy ads by offering to make negative reviews disappear — or tried to strong-arm them by threatening to delete positive comments. A few companies banded together in 2010 to sue the firm over such practices. And some Yelp shareholders have sued, too, claiming the company inflated its revenues by coercing businesses to advertise. More than 2,000 complaints about Yelp have also piled up at the Federal Trade Commission, which has scrutinized Yelp’s ad-sales tactics and “recommendation” software, used to highlight reviews deemed the most useful to consumers.
‘SELL DATA FOR $”
Several proposals for charging developers for access to Facebook’s platform and data were put forward in a presentation to the company’s board of directors, according to emails and draft slides from late August 2012.
Among the suggestions: a fixed annual fee for developers for reviewing their apps; an access fee for apps that requested user data; and a charge for “premium” access to data, such as a user trust score or a ranking of the strongest relationships between users and their friends.
“Today the fundamental trade is ‘data for distribution’ whereas we want to change it to either ‘data for $’ and/or ‘$ for distribution,’” Chris Daniels, a Facebook business development director, wrote in an August 2012 email to other top leaders in the company discussing the upcoming presentation.
Massage just prior to or during an athletic event may seem counterintuitive. To begin with, there’s zero time to recover from potentially sore muscles. There’s also the possible relaxation response to massage—precisely when an athlete wants to be most alert and focused.
Good points, and precisely why pre- and mid-event sports massage is far different than what’s done when an athlete is in training or recovery. As some sports teams resume competition after months of modified conditioning—and to potentially very different competitive environments—making sure the basics are covered is more important than ever.